Online Energy Auditor Certification Training Course
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    • BPI WRITTEN EXAM >
      • Section 1 Building Science Fundamentals >
        • 1a. Basic Terms & Definitions >
          • 1. Airflow in Buildings
          • 2. Equipment Efficiencies
          • 3. Power and Energy
          • 4. Effective Leakage Area
          • 5. Area Weighted R-Value
          • 6. Baseload / Seasonal Energy Use
          • 7. Driving Forces (Including Natural and Mechanical)
          • 8. Behavior of Radiation
          • 9. Thermal Resistance / Transmittance: R and U Values
          • 10. Latent / Sensible Heat
          • 11. Total Equivalent Length
          • 12. Dehumidification / Humidification
          • 13. Convert Pressure Units
          • 14. Thermal Bridges
          • 15. Pressure Boundary
          • 16. Stack Effect
          • 17. Exfiltration and Infiltration
          • 18. Natural / Mechanical Ventilation
          • 19. Net Free Area
          • 20. Input & Output Capacity
          • 21. Peak Electrical Demand
          • 22. Permeability and Perm Rating
          • 23. Standby Loss
          • 24. IAQ (indoor air quality): Moisture, CO, Dust
        • 1b. Principals of Energy, Air & Moisture Thermodynamics >
          • 1. Thermodynamics: Conduction, Convection, Radiation, ΔT
          • 2. Factors That Affect Insulation Performance
          • 3. BPI certification online with BPI practice exams and study guides.
          • 4. Heat Gain / Loss
          • 5. Power and Energy
          • 6. Moisture Transport Mechanisms
          • 7. Identify Areas of Highest Relative Humidity
          • 8. Principles of Combustion
        • 1c. Combustion Safety >
          • 1. Combustion Analysis
          • 2. Carbon Monoxide (CO) Testing
          • 3. Combustion Appliance Venting, Draft, Combustion Air & Sizing
          • 4. Understand Combustion Safety Issues
      • Section 2 Buildings and Their Systems >
        • 2a. Building Components >
          • 1. Identify basic duct configurations and components
          • 2. Identify Basic Hydronic Distribution Configurations and Components
          • 3. Identify Basic Structural Components of Residential Construction
          • 4. Thermal Boundaries and Insulation Applications
          • 5. Basic Electrical Components and Safety Considerations
          • 6. Basic Fuel Delivery Systems and Safety Considerations
          • 7. Basic bulk water management components (drainage plumbing gutters sumps etc)
          • 8. Vapor barriers/retarders
          • 9. Radiant Barrier Principles and Installations
          • 10. Understand Fenestration Types and Efficiencies
          • 11. Understand Issues Involved With Basements, Crawlspaces, Slabs, Attics, Attached Garages, Interstitial Cavities, and Bypasses
          • 12. Understand Issues Involved With Ventilation Equipment
          • 13. Understand Basic Heating / Cooling Equipment Components Controls and Operation
          • 14. Understand Basic DHW Equipment Components Controls and Operation
          • 15. Identify Common Mechanical Safety Controls
          • 16. Identify Insulation Types and R-Values
          • 17. Understand Various Mechanical Ventilation Equipment and Strategies: Spot, ERV, HRV
        • 2b. Conservation Strategies >
          • 1. Appropriate Insulation Applications and Installation Based On Existing Conditions
          • 2. Opportunity for ENERGY STAR Lighting and Appliances
          • 3. Identify Duct Sealing Opportunities and Applications
          • 4. Understand Importance of Air Leakage Control and Remediation Procedures
          • 5. Blower Door-Guided Air Sealing Techniques
          • 6. Water Conservation Devices and Strategies
          • 7. Domestic Hot Water (DHW) Conservation Strategies
          • 8. Heating & Cooling Efficiency Applications
          • 9. Proper Use of Modeling to Determine Heating and Cooling Equipment Sizing and Appropriate Energy
          • 10. Understand the Use of Utility History Analysis in Conservation Strategies
          • 11. Appropriate Applications For Sealed Crawlspaces Basements and Attics
          • 12. Identify / Understand High Density Cellulose
          • 13. Appropriate Applications for Fenestration Upgrades Including Modification or Replacement
        • 2c. Comprehensive Building Assessment Process >
          • 1. Determine Areas of Customer Complaints / Concerns in Interview
          • 2. Understand / Recognize Need For Conducting Appropriate Diagnostic Procedures
          • 3. Interaction Between Mechanical Systems, Envelope Systems and Occupant Behavior
        • 2d. Design Considerations >
          • 1. Appropriate Insulation Applications Based On Existing Conditions
          • 2. Understand Fire Codes as Necessary to Apply Home Performance in a Code-Approved Manner
          • 3. Understand / Recognize Building Locations Where Opportunities for Retrofit Materials
          • 4. Understand Climate Specific Concerns
          • 5. Understand Indoor Environment Considerations for the Environmentally Sensitive
          • 6. Understand Impact of Building Orientation, Landscape Drainage, and Grading
          • 7. Opportunity Potential Renewable Energy Applications: Geothermal, Photovoltaic, Wind
          • 8. Understand Impact of Shading on Heating / Cooling Loads
          • 9. Awareness for Solar Gain Reduction / Solar Gain Opportunities
          • 10. Understand Need for Modeling Various Options For Efficiency Upgrades
      • Section 3 Measurement & Verification of Building Performance >
        • Section 3a Measurement & Verification of Building Performance >
          • 1. Air Leakage Test Results
          • 2. Understand Building Shell / Envelope Leakage
          • 3. Apply Fundamental Construction Mathematics and Unit Conversions
          • 4. Calculate Building Tightness Levels (Minimum Ventilation Requirements)
          • 5. Calculate Heating Degree Days and Cooling Degree Days
          • 6. Identify Proper Appliance and Combustion Appliance Venting
          • 7. Ventilation calculations and strategies
          • 8. Proper methods for identifying / testing fuel leaks
          • 9. Blower door setup, accurate measurement and interpretation of results
          • 10. Combustion Appliance Zone (CAZ): depressurization, spillage, draft, Carbon Monoxide (ambient and flue)
          • 11. Carbon Monoxide (CO) evaluation: ambient
          • 12. Proper applications and use of temperature measuring devices
          • 13. Pressure pan and room to room pressure diagnostics
          • 14. Recognize contributing factors to comfort problems
          • 15. Inspect for areas containing moisture or bulk water in undesirable locations
          • 16. Understand and inspect for basic electric safety (e.g. frayed wires, open boxes, etc)
      • Section 4 BPI National Standards & Project Specifications >
        • 1. Understand applicability content and intent of BPI National Standards – Do no harm, make buildings more healthy, comfortable, durable and energy efficient
        • 2. Recognize need for a professional local/state/national codes evaluation
        • 3. Be able to specify appropriate materials and processes needed for building performance projects
      • Section 5 Analyzing Buildings Systems >
        • 1. Recognize need for air sealing measures and their impact on other building systems
        • 2. Recognize need for mechanical equipment improvements
        • 3. Understand blower door use for identifying critical air sealing areas
        • 4. Apply blower door test results and Building Tightness Limit (minimum ventilation requirements) in development of improvement strategies
        • 5. Using combustion analysis and safety testing results to develop appropriate recommendations
        • 6. Determine appropriate method for assessing wall insulation levels
        • 7. Equipment control strategies for maximizing occupant comfort and minimizing energy consumption
      • Section 6 Conduct and Communications >
        • 6a. Conservation strategies
        • 6b. Personal Safety & Work Practices >
          • 1. Locations in which to identify indoor air quality issues
          • 2. Material Safety Data Sheets
          • 3. Isolation procedures for household pollutants
          • 4. Practice building science within your limits of professional competency
          • 5. Precautions when working around chemical biological and other potential hazards
          • 6. Understand role and responsibilities of the building analyst professional
    • BPI FIELD EXAM >
      • How To Put The House Under Worst Case & CAZ
      • What's What? Pa, CFM, CFM50, CAZ, Draft, Room Pressure
      • What To Know In The Attic
      • What To Know In The House
    • BLOWER DOOR TEST >
      • Manometer Setup
    • BPI BUILDING ANALYST STANDARDS >
      • BPI Standards Decoded
  • ESSENTIALS
    • HELP, I HATE MATH!
    • AUDITOR TO CREW COMMUNICATION
    • COMMON AUDITOR / CREW MISTAKES
    • RUN LIKE HELL
    • CONTACT
  • AFTER THE EXAM
    • START A HOME PERFORMANCE BUSINESS
    • FREE ENERGY AUDITOR MINI COURSE
    • RESOURCES
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How to GET MORE LEADS WITHOUT WASTING
TIME & MONEY ON UNPROVEN ADS

There’s a lot of talk these days singing the praises of Social Media Marketing, Content Marketing, and a host of online / internet technology-based marketing strategies. 

But the most effective way to get your message out to prospects remains one of the oldest: 

Word-of-Mouth Referrals 
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This may well be the most POWERFUL form of marketing on the planet. However, most energy auditors and home performance businesses have almost no plan or system in place to make these happen on a regular basis. 

Referrals should be in every energy auditors and home performance contractors marketing arsenal because referrals are the least marketing expense with the largest ROI to gain new business.

Referrals should be for any energy audit and home performance business that:
  • Doesn't know what marketing avenues to try
  • Doesn't have a big marketing budget to waste on trial and error
  • Needs more leads
  • Needs higher quality leads
  • Needs a reliable source or leads

Compared to the usually high cost of acquiring a new customer, there's a much lower cost of acquisition with a referral, because they find you; you don't have to go prospecting for them.  Energy auditors and home performance contractors are well positioned to be the home-heroes to our customers.  There's no doubt in my mind about that. I've seen it time and time again, and it's added to my bank account time and time again.

While incredible customer service goes a long way in generating referrals, you don't have to leave them to chance. A formal customer referral program can really be one of your greatest marketing tools.  In fact, my home performance business has reliably generated two new referrals every week.  

Why Every Energy Auditing Company Should Have a Referral Program:

  1. Save you time on marketing. Referral strategies - once established - don't require much management or time investment.
  2. Improve your credibility. Your customer's networks likely overlap, and create potential for a single customer to be referred by two people. This encourages the perception that your business is "the place to go."
  3. Increase your qualified leads. Your customer arrives with an assumption of trust, and willing to purchase.
  4. Boost your profit. You will spend less time and money generating leads, and more time serving customers who have their wallets open.
  5. ​Speed the sales process. You will have existing common ground and a reputation with the referred customer.
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BOOST YOUR REFERRALS WITH THE NEW
HOME PERFORMANCE REFERRAL PROGRAM 

NOW FOR JUST $97

HPC Referral Marketing Program
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OUR GUARANTEE

I know you are asked like we are everyday to give energy savings guarantees from customers, well this is our guarantee for you, the hard-working energy auditor and home performance contractor.  Our program has been so successful and repeatable even our admin staff can run campaigns on autopilot and bring in high quality leads.  If you go through the program and implement the strategies we give you we guarantee your satisfaction.  If you complete the campaigns and have not generated one referral in one year, just send us your work as proof you tried and we will refund your money, simple as that.

The Easiest Ways to Turn EVERY Customer Into a        
Perpetual Referral Machine

The HPC's Referral Marketing Program is a 4 Module online training course.  Each Module will detail actual marketing campaigns, techniques and the strategies that will enable you to Put the Brakes on Expensive, ‘Trendy’ Experiments and Instead Let the Power of TRUST and WORD-OF-MOUTH Provide You With Top Quality Leads… 

Day After Day - Reliably, Predictably, Like Clockwork”

This course is for you if...
  • You are an energy auditor or home performance contractor looking to grow your business and expand by adding a solid referral campaign to your existing marketing campaigns.
  • You are frustrated with weak marketing campaigns that are lucky to even break even.  

Here's what this product does for you...
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module 1
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Introduction & Fixing Broken Windows
  • The necessary infrastructure every business must put in place to establish a “Referral Culture” – where the desire for customers and clients to tell others about you just happens naturally on auto-pilot.​
  • Understand exactly what your referral campaigns require to be successful.
  • Crafting your referral message.
module 2
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Nuts & Bolts of Increasing Referrals for Energy Auditors
  • How to ask for referrals in a way that’s totally “under the radar” – no one will ever have a clue that you’re even asking them to refer you!
  • Ready to use swipe and deploy campaigns to use in your business right away.
  • Scripts and templates for your auditors, sales staff and admin answering the phones to generate referrals.
module 3
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Green Up Parties
  • How to turn your everyday test-outs into referral generating machines
  • Our own Test Out Party files ready for swipe and deploy campaigns to use in your business right away.
  • Scripts, templates and example ads to generate referrals.
module 4
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Vertical Business Referrals
  • ​Best practice strategies for engaging realtors, window contractors and solar companies to create an army businesses sending you customers.
  • You'll receive can and clone worksheets to create your own campaigns.
  • Scripts and templates get in front of potential partners and irresistible offers.

CREATE A ROCK SOLID HOME PERFORMANCE REFERRAL PROGRAM

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Only $97
BUY IT NOW


HPC Referral Marketing Program

Don't Have Your Blower Door Yet?

IF YOU DON'T HAVE YOUR ENERGY AUDIT COMPANY SET UP YET, WE RECOMMEND THAT YOU READ OUR OTHER BOOK FIRST.
TAKE A LOOK
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