The title of this post was once said by once presidential candidate Ross Perot and would have been spot on if he were referring to home performance marketing. Often times, it's us as business owners that get tired of our own marketing long before our customers actually get tired of it. Think about how many times you've said the same sales pitch at a trade show or at the kitchen table. For our customers, it's likely the first time they have ever heard of an energy audit but you us, it could be the 1000th time we said it and we feel like the broken record. It's important to keep in mind that our marketing should be thought of as pitching to customers on an ever changing conveyor belt, we do the same thing, same message but to a constantly changing audience.
The fact is that if you have a marketing campaign that's working, we should be going deep with it and keep mining for gold. There's no need to try to dig another well if the one we are currently using keeps giving us water. Often times we change an ad that's working or get bored with it and stop using it and try a completely new marketing campaign when we should be exploring new ways to go deep with whats working first. Once you have reached a point of diminishing returns and you know the limits of your existing ads, then you are clear to go for the new ad.
The fact is that if you have a marketing campaign that's working, we should be going deep with it and keep mining for gold. There's no need to try to dig another well if the one we are currently using keeps giving us water. Often times we change an ad that's working or get bored with it and stop using it and try a completely new marketing campaign when we should be exploring new ways to go deep with whats working first. Once you have reached a point of diminishing returns and you know the limits of your existing ads, then you are clear to go for the new ad.
RSS Feed